L'Oréal

La Roche-Posay. The Healing Power of Touch.

The global campaign rolled out in Greece across digital and social media, print materials, hybrid TV, and points of sale aiming to raise awareness about the side effects of cancer treatments and empower both caregivers and patients on their cancer journeys. La Roche-Posay develops educational programs for patients and their caregivers because no one should fight cancer alone.

At the same time, La Roche-Posay provides oncology patients with tested skincare solutions to relieve and reduce the side effects of treatment, allowing them to focus on healing and reduce anxiety and stress levels.