Santa Bonus – Confidential

The campaign focuses on Alpha Bank’s Bonus Christmas offer, which is kept highly confidential as a closely guarded secret. However, when the campaign hero Vassilis Charalampopoulos, who is rehearsing as the brand ambassador, inadvertently reveals the details, the secret quickly goes viral, capturing everyone’s attention. Fortunately, Alpha Bank comes to the rescue, saving both the day and the protagonist himself. How? By bringing Christmas earlier this year! Our creative concept and the exciting news are communicated through various channels, including television, print, and digital media.