Energy to be part of everything

Some things are hard to believe, yet they are true.

Like the fact that an energy company can offer coffee, discounts on home appliances, or shopping & travel vouchers.

And yet, it exists. The campaign for DEI myHome 4Students, with the tagline “Energy to be part of everything”, is aimed exclusively at students and speaks directly to them.

Using Gen Z codes, PPC’s new energy product is introduced to a younger audience with an unconventional approach, taking its own form and energizing the protagonists of each film.

Bold colors, uptempo music, dancing mood, and animation bring to life a series of ultra-fresh films that creatively communicate the program’s benefits. Are these the features of a typical energy campaign? No! But it’s for an equally non-typical generation that wants to experience everything and be part of it all.