Atoutaler

The most significant sponsorship event on PPC’s 2024 calendar was undoubtedly the support of the National Basketball Team in the pre-Olympic Tournament. The massive #Atotaler campaign rapidly became the sports slogan of the summer. The advertising went viral in 24 hours.

We “planted” the slogan “ATOUTALER” throughout all media and then waited to see it come to life through the viewers, SoMe users, and sports fans!

We produced a film starring Nick Calathes that stood out because it used humor in a communication genre where this aspect is uncommon. Beyond TV, the concept was also implemented on radio, OOH, and all digital media (websites and SoMe).

Eventually, the motto sprang to life in the audience. The users produced 95% of the buzz on SoMe. Throughout the Olympics, journalists, athletes, and agents wished for #Atoutaler – a motto that transcended basketball’s restricted limits.

Perhaps the most moving moment was the Pre-Olympic Tournament final when a filled stadium expressed the same wish: Atoutaler!