PPC Group

Service for ALL “Stand-up comedy”

How does it feel to live in a world where you don’t understand the language?

That is the question we posed in an inventive way with the PPC campaign Service for All via a TV commercial that those who do not speak Greek sign language may find difficult to understand at first. As a result, the vast majority of viewers were immersed in the world of the deaf, where even the most basic daily tasks, such as communicating with any service provider, are difficult.

Deaf actor and stand-up comedian Panos Katsis holds the main role; the audience is also made up of members of the deaf community. The campaign promotes PPC’s recently launched Service for All which allows people with hearing impairments to contact PPC about any issue they may have via a three-way video call with an interpreter and the option of subtitles.