This holiday season, the gifts are delivered by Santa Bonus, not Santa Claus!
Everyone can become a Bonus Santa with 50% extra Bonus Points on all Bonus purchases from December 16th to January 5th. Like Vassilis Charalampopoulos in Alpha Bank’s Bonus Reward Program’s festive communication. The most stylish Santa, in the most beautifully lit city, loads up his red convertible “sleigh” with extra gifts for friends and family.
We welcomed Santa Bonus, Alpha Bank’s new 360° communication, with materials on TV, radio, and digital media!