myAlpha Quick Loan

A new product from Alpha Bank, the online consumer loan myAlpha Quick Loan, which aims to cover everyday expenses.

Its communication emphasizes the product’s 100% digital nature, as there is no need to visit the branch and no need for paper, as stated.

The benefits of these two features inspire the creation of a 360° campaign that highlights them with humor through classic everyday situations that require running or, respectively, cases where the use of paper is required.