No success is guaranteed

For 25 years, Rythmos 94.9 has been known as the radio station that plays only the biggest hits. To mark this milestone and refresh the brand, we created a campaign that taps into its own DNA and promotes the radio station with humor and wittiness. Using a wordplay with the word success (hits), we reminded the world that no success is guaranteed, except for those (hits) you listen to on Rythmos 94.9 FM.