Liftactiv Collagen 16

Vichy introduces a groundbreaking innovation to the Greek market for the very first time — continuing the momentum of its global campaign. As the ultimate collagen expert, Vichy presents the new Liftactiv Collagen Specialist 16 Bonding Serum, a powerful co-bonding technology designed to boost and bond all collagen families, by visibly correcting 16 signs of aging.

The 360° campaign rolled out across traditional media like TV and digital channels (ΥΤ, ΜΕΤΑ, ΤΙΚ ΤΟΚ), along with high impact at OOH placements including Metro and Bus formats. The main goal? To spotlight this innovative product by attracting a younger audience that cares deeply about both skincare and overall wellness, as well as highlighting Vichy’s new brand promise about Health Boosting Dermatology.