MAD_ ΔΕΗ GreenWalk

It’s a lot more than a trend…

We transformed the MadWalk 2021 catwalk into GreenWalk by PPC, fusing sustainable energy with sustainable fashion and inviting everyone to reconsider their choices.

The campaign exemplifies how sustainable energy intersects with sustainable fashion. It creates a “green runway” and encourages participants to “save” the seasons that are being threatened by climate change and have an impact on their respective fashion seasons.

Let the GreenWalk begin!