PPC Group
ΔΕΗ Walk of Change
We’re changing mindset. Not clothes.
We challenged stereotypes and prejudices about women’s clothing choices and walked the… Walk of Change along PPC at the 2022 MadWalk.
Beginning with a nationwide survey, a 360o campaign was launched to raise awareness about our deeply held beliefs about women’s fashion, culminating in the impressive The Walk of Change catwalk.
Eight leading Greek designers sent a strong message against stereotypes and prejudices around women’s clothing, while visitors were photographed at the specially designed PPC stand, declaring their support for freedom of expression through fashion!
