Τhe internet is bored

The internet needs a new day to show its true potential. 

PPC Group, the largest energy provider in Greece, is entering the internet market by offering a new fiber network. This new product, PPC FIBER, is being introduced through a campaign that takes us on a journey across different eras and countries. Its fresh approach suggests that it’s not just people who are tired of waiting for stable, high-speed internet — free of lag, glitches, or endless buffering — but also all the characters who live within the internet itself.

Τhe commercial features heroes and characters from series, films, and video games — everything that streams, lives, and gets shared online — being, quite literally, bored. That is, until a light — resembling a sunrise — breaks through, giving everyone the chance to show what they’re truly capable of.