Kotsovolos National Center of Impulsive Decisions Prevention

Summer can be cruel. The heat. The fatigue. The denial. And all the bad decisions deriving from the above.

What if there was a way to prevent all that? What if there was a helpline dedicated to stopping people on the verge of making an impulsive decision when heat, well, hits them?

Our first work for Kotsovolos, a 360° campaign for cooling appliances, uses that exact insight and one of the most relatable feelings: exhaustion from the heat. Turning that desperate impulsiveness into a visual vehicle, the campaign uses two main characters, who get completely out of character and turn to extreme measures to balance the fact that they don’t own an air-conditioner or a fridge. Enters Kotsovolos, with its completely-made-up National Center of Impulsive Decisions Prevention and saves the day.

The campaign consists of two main television films, a TikTok video, a radio spot, and a digital campaign, all aiming to make an impact on different audiences, based on the medium used each time.