Alpha Bank
Progress has a bank
The progress brought about by large-scale urban development projects directly impacts people’s lives. This ripple effect of progress creates a qualitative change in everyday life.
Through this campaign for Alpha Bank, we firmly established the concept of progress and presented a completely different perspective on large-scale projects that are more than just structural renovations. They are starting points for progress and the people around them become its carriers and multipliers.
As the tagline states, “Progress has a bank” and… a creative agency.

