A baby’s sweet revenge

All it wanted was a cute teddy bear. Now they’re going to pay for it.

Life has a way of surprising us — often in the most unexpected and adorable ways. To help us handle life’s surprises quickly, easily, and with less stress, Alpha Bank created Online Consumer Loans. Through mobile or web, these modern banking solutions are designed to cover many different occasions.

Our latest campaign brings this idea to life through a most unexpected hero — a baby plotting the sweetest revenge imaginable, determined to make its parents “pay for it!”

From our baby’s perspective, the story comes to life through cutting-edge artificial intelligence. AI was used to create our hero and his voice, staring not only on TV commercials but in every element of the 360° campaign.

A bold innovation that presents a modern online banking product with humor, heart, and a truly original twist while setting a new benchmark for the fusion of creativity and technology in communication.