3erw ti zitaw

If you’ve ever wondered why you still find peace and comfort in listening to the same music you first discovered as a teenager, the answer is simple: your brain is wired that way, holding space for and appreciating music “data” from your adolescent years.

Is this nostalgia? Probably.

Do we love nostalgia? Absolutely!

That’s why we, in DDB, always in search of the emotional advantage, found a way to speak directly to that special “musical brain wiring” by bringing back the first girl group in Greece, the iconic Hi-5! Shaya Hansen, Nancy Stergiopoulos and Froso Papacharalambous, three of the five originals, finally reunited and revived their legendary Y2K banger “Ξέρω τι ζητάω” that underlines our campaign for Kotsovolos’ Black Friday: “Ξέρεις τι ζητάς”!

The reimagined, suited for Kotsovolos, fresh version of the hit song is now out in the world, giving life to our dreamy, video-clip-y and millennium-inspired vision, and most importantly making people go nuts over one of the most anticipated reunions of the decade!