Everyday is a sunscreen day!

Sunshine in the city? La Roche-Posay had us covered – and protected.

At the heart of Athens’ Golden Hall, an Anthelios pop-up invited visitors to enjoy the outdoors with confidence, reminding everyone that “every day is a sunscreen day.”

The space came alive with play, interaction, and summer joy. Kids flocked to the colorful activity corner. Visitors stopped to sample products, snap selfies at the UV Air corner, and experience the signature air booth – an activation where fun met functionality. The message was simple: sun care fits effortlessly into everyday life.

But the highlight came from above – literally. A branded drone descended to deliver a full-size Anthelios sunscreen directly into the hands of selected influencers, creating a truly “heaven-sent” moment of surprise and delight.

This campaign bridged dermatological science with real-world experience, blending brand advocacy with pure seasonal joy. By combining retail presence, influencer storytelling, and immersive brand play, La Roche-Posay proved that daily sun protection can be as memorable as it is meaningful.