The Internet Has to Wait

A multi-million-euro production set in a distant era comes to a halt because the landline phone is ringing. And someone must answer it.

PPC, Greece’s largest energy provider, is now entering the internet market with the launch of its landline phone service. This new product, DEI FIBER, is introduced through a campaign that takes us into an epic invasion set in another era. Just as the tension reaches its peak, a group of fierce Vikings hides among the trees, preparing to attack and seize a small English fortress. Suddenly, the phone rings.

Yes, the landline phone rings. And that’s the moment when the epic heroes are forced to pause the battle until someone answers it. Will anyone pick up?