#ΘΜΠ
The campaign “ΘΜΠ” is inspired by a global trend on social media (Tik Tok primarily) in which youngsters use letter initials to describe something they are obsessed with. The acronym “ΘΜΠ” is the protagonist of the film. We watch it and hear it throughout the TV spot, in different locations and situations. “ΘΜΠ” is the […]