The right rice

We are signing with humor and a lot of fun the new campaign for Agrino rice!

Starring the well-known creator Elena Charalampoudi, who appears for the first time on television, the campaign proves with 3 different films that only Agrino has “the right rice” for every occasion and need in our daily lives. Thus, Elena Charalampoudi presents three recipes that are named not after their ingredients but after the needs they meet in moments we have all experienced.

The first recipe is “Meeting Nikos’ Parents,” followed by “I Have a Life Outside the Kitchen,” and finally, the recipe for the bold: “Experimentation Renews the Relationship.”