A 360° campaign, starring Leonidas Koutsopoulos, launched on Wednesday, October 18.

The campaign introduces the public to the new McCrispy, a crispy flavor experience! In a unique McDonald’s recipe, a new product with 100% chicken fillet, cheese, pickles, and rich ranch sauce inside a fluffy bun. Chef Leonidas Koutsopoulos, the beloved and acclaimed chef, judges, approves, loves, and recommends it to the public.

Feelme Films collaborated with DDB Greece to produce the film.