Alpha Bank

Get rid of negative ideas!

We all have negative thoughts since it is human nature to worry about the future and attempt to foresee the unknown. However, when negative thoughts take over our minds, we must find strategies to break away from them. A good way to “exorcise” an unpleasant thought is to put it down on paper and then erase it. But a better option is to choose the security provided by a powerful bank, Alpha Bank, and a global insurance, Generali, which are now working together for you.

The 360o campaign focuses on people from various groups who have distinct needs but share the fear of the unknown. The film’s and the communication’s overall powerful and obvious motto is the same for everyone. Get rid of negative ideas!