Don’t go to extremes; there is Anytime

What’s a car doing in a living room? Or better yet, how far would you go to protect what you love?

For Anytime’s first campaign with us, we embraced the surreal. Weather patterns are becoming more unpredictable. At the same time, new regulations on vehicle insurance are coming into effect. We wanted to show just how essential it is to insure your car against unexpected weather conditions.

And the best part? You don’t have to rearrange your entire home to do it.

With a mix of humor, imagination, and a touch of the unexpected, we brought this concept to life, making insurance feel both necessary and surprisingly relatable.

The campaign comes to life across multiple channels: a television film to start the conversation, a radio spot to stay top of mind, and a digital campaign that came to life in two phases, first to build awareness, then to drive action. We also took the message outdoors with OOH placements that couldn’t be missed