Best Burgers – Ring

A McDonald’s campaign that sent a loud and clear message: “YOU HAVE TO TRY IT“, as McDonald’s favorite Burgers are now Hotter, Juicier and Tastier.

The story evolves around two friends hanging out. And takes a turn for the worse when one of them states “YOU HAVE TO TRY IT”, leaving the other to misinterpret what he meant and end up in extreme situations. Finally, it’s revealed that he was talking about the Burger he was eating.

The campaign unfolded through the TV spot, radio, social media (Facebook, Instagram, Tik Tok, YouTube), OOH and in-restaurant assets, making sure that temptation was, literally, everywhere.